Innovation in cigarette filter

This article introduced innovation cases of cigarette filters around the world.

80% of innovations in traditional cigarettes come from filters. New technology and designs on filter tips significantly influence the marketing of cigarettes.

First, let’s see the innovation cases from international brands.

  1. Mild Seven/Mevius series, JTI. Active carbon paper combined filter rod.

    JTI MEVIUS Active Carbon Filter

    JTI MEVIUS Active Carbon Filter

  2. La Rose 520 Menthol Cigarettes. A loving heart appears at the end of the cigarette filter.

    La Rose 520 Cigarettes

    La Rose 520 Cigarettes

  3. Filter Plus series, Marlboro. Four-component composite filter stick.

    Marlboro filter plus cigarettes

    Marlboro filter plus cigarettes

  4. Ice Blast series, Marlboro. The cigarette holder contains a quick-fried pearl.

    Marlboro ICE BLAST-Contains a quick-fried pearl

    Marlboro ICE BLAST

  5. CONTROL CIGARETTE series, JTI. Rotation filter. The cigarette filter can adjust the ventilation rate.

    Unfolded tipping paper of special rotation filter

    Unfolded tipping paper of special rotation filter

  6. ESSE series, KT&G. Super slim cigarettes.

    ESSE Super slim cigarettes

    ESSE Super slim cigarettes

  7. Pine series, KT&G. Special cigarette filter made with stiff plug wrap paper.

    PINE stiff plug wrap paper

    PINE stiff plug wrap paper

In China, there are many suppliers launched new types of cigarettes as well.

  1. Furongwang’s cellulose acetate is formed a number of channels and is wrapped in a stiff plug wrap paper.

    FURONGWANG stiff plugwrap

    FURONGWANG stiff plugwrap

  2. Many Chinese cigarette brands represented by Double Happiness (Hard Classic 1906) have applied granular composite filter products. Different from foreign cigarettes that use activated carbon materials, domestic cigarette products are more likely to use natural plant materials like tobacco granules, tea granules, and so on.
  3. As the below image, five brands (Jiaozi X, Yunyan WIN, Guiyan blue love, Diamond Lotus, and Huangshan Chinese Painting) apply embedded core filters for their cigarette products. The fragrance-embedded core provides unique color, aroma, and taste to smokers.

    Embedded core filters

    Embedded core filters

  4. Capsule filter tip. Such Guiyan Chinese Wine Odor brings an integrated aroma of tobacco and wine. Besides, there are capsules of mint and herbal. Clients can get different experiences with these products.

    Guiyan Capsule filter tip

    Guiyan Capsule filter tip

  5. Filters with unique appearances. Thanks to the development of plug wrap paper and filter materials, the variety of visual appearances expands the cigarette-consuming markets.

    Unique appearances of cigarette filters

    Unique appearances of cigarette filters

As mentioned above, the technical innovation of filter rods has widely appeared in newly developed cigarette products in recent years, showing a trend of expanding the scope of use, and exerting more and more significant influence on the tobacco market.

In terms of the market situation of cigarettes in recent years, the technological innovation of filter tips has shown a lot of value and significance to the development of cigarette products and brand development.

For instance:

  1. Build brands by forming technical characteristics

Cigarettes are tending to be homogeneous, and filter sticks are the most effective means to create a brand product image in terms of material selection, processing technology design, and final functional effects.

  1. Strengthen the sense of value and support high-end products strongly

The high-end cigarette market is highly competitive. And the products not only need excellent smoking quality and beautiful packaging but also need more connotations.

The difference in the appearance and functional effects of the new special filter stick is most easily perceived by consumers, and it is an effective element to support the specialization of cigarette products, highlighting the difference between high-end cigarettes and ordinary cigarettes, and strengthening the value sense of high-end cigarettes.

  1. Opportunities for small brands

Compared with large-scale cigarette companies with high brand value and complete supply chains, some relatively weak cigarette companies have relatively weak capabilities in raw material guarantee systems and technologies. But they can win the niche market by offering unique cigarettes. Jinfeng as a specialty paper manufacturer always develops new technologies on plug wrap papers for filters. If you need strong support for cigarette filter making, don’t hesitate to contact us.

In short, filtering smoke is only a basic function of the filter, and the innovative filter rod technology is to bring cigarettes more interactive experiences like color, aroma, and taste.

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